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LG’s transparent OLED TV will put a very visible $60,000 hole in your wallet


LG’s Signature OLED T, the transparent TV that was the company’s big flashy reveal at CES 2024, now has an official price: $59,999. It’s available beginning today in the United States “at select LG-authorized retailers including Best Buy, Video & Audio Center and via LG.com” the company said in a press release. You can’t just walk into your local Best Buy and get this thing, mind you; it’s a special order kind of situation. LG says the first purchase will be made later tonight at a gala at Video & Audio Center.

The OLED T lets you switch between its mind-boggling transparent mode, where you can clearly see whatever’s behind the OLED panel, and an opaque mode that eliminates distractions when enjoying content on the 77-inch screen.

As is usually the case with Signature models, this OLED gets some completely unique software tricks that you won’t find on other LG sets. These include:

T-Objet: an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding color and clarity.

T-Bar: a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind LG’s “virtually invisible” display. For added convenience,

T-Home: offers a user-friendly interface that delivers a well-organized overview of available services, as well as quick access to apps, settings and other features.

The OLED T is forever out of reach for mere peasants like myself, but even if I had $60,000 burning a hole in my pocket, I’m not sure the transparency trick would be enough for me to hand it over. The far more conventional LG G4 would do just fine. But if you lead a lavish lifestyle and have the perfect scenario dreamed up for this thing, it’s now actually available to buy.

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