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Roblox will start sharing more revenue with creators

Illustration of the Roblox wordmark logo in green
Illustration: The Verge

As Roblox marches toward its ultimate goal of 1 billion users, the company is finding new ways to share revenue with the developers who have made millions of games on the platform.

During the company’s annual developers conference in San Francisco on Friday, CEO David Baszucki announced that creators of these games, which Roblox calls experiences, will be able to keep between 50 and 70 percent of revenue from their paid titles when they’re purchased in real currency on desktop computers. That’s significantly more than the roughly 30 percent revenue split Roblox gives developers for purchases made with its native Robux currency inside freemium experiences.

The move could help incentivize the creation of more premium games as Roblox looks…

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