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Google adds more AI in shopping

Illustration of Google’s wordmark, written in red and pink on a dark blue background.
Illustration: The Verge

Google is adding more AI into its search in the hopes that it will help shoppers find the items they want — even if it’s something they’ve generated with AI.

Shoppers on Google’s app and on mobile will be able to refine their search with generative AI tools to help people find exactly what kind of jacket they’re looking for. The newest feature, called Style Recommendations, lets users rate items in their searches so it learns the searcher’s style and what they like. It’s kind of like Tinder but with shirts.

After they’ve found clothes they like, shoppers can specify the brands they like, which will instantly bring up more apparel from those selections.

Image: Google

Google’s new AI-powered shopping feature lets…

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