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The future of phones depends on the future of apps

Mobile World Congress Barcelona 2023
Attendees leaving last year’s Mobile World Congress in Barcelona, Spain. | Photo by Joan Cros/NurPhoto via Getty Images

Without looking up any leaks or rumors, I’d bet that you could probably sketch most of the phones rumored to be launching at Mobile World Congress next week. Over the years, smartphones have settled on a relatively consistent design formula of big rectangular touchscreens, small selfie camera cutouts, app-based interfaces, and large camera bumps with an array of different lenses. But more than a decade and a half into the smartphone era, I’m getting more and more curious about what’s going to come next and why existing attempts to reinvent smartphones like foldables have struggled to go mainstream.

To my mind, much of the answer comes back to apps. We barely think about them because it’s so easy to take for granted that all your…

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