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X hits number one in App Store as leaked Drake nude goes viral

An image showing the X logo
Illustration: The Verge

X hit the number one slot among free apps on Apple’s App Store Wednesday, just as another celebrity image scandal was going viral on its platform.

The hashtag “drakevideo” was trending as of Wednesday in the US, after a video that users speculated to be the rapper Drake half nude and engaged in a sexual act spread across the service.

The incident comes less than two weeks after X struggled to stop the spread of another salacious celebrity image. In late January, fake, AI-generated explicit images of Taylor Swift circulated on the platform, leading the company to at one point block all searches for the artist’s name.

But the scandals hardly seemed to hurt X in terms of downloads. X owner Elon Musk bragged about the app’s ascension to the…

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