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Apple’s first Vision Pro ad echoes the original iPhone commercial

A person holding an Apple Vision Pro.
Image: Apple

Apple just released the first ad for its Vision Pro headset, and if you’re a longtime follower of Apple, you might notice that it has some similarities to the original commercial for the iPhone.

The Vision Pro ad, titled “Get Ready,” features a bunch of clips from movies and TV shows of characters putting on things like goggles, helmets, and masks. I spotted clips from Up!, an Ant-Man movie, Star Wars: Episode IV — A New Hope, and an Iron Man movie, to name a few. These clips all make it seem cool to put something on over your eyes, which is something Apple is going to have to do to make the Vision Pro a hit.

The general structure harkens back to the first iPhone ad, titled “Hello,” which features a bunch of clips from movies and TV…

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