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Ninja’s New Year’s Eve stream will be a multi-platform affair

Beyond Gaming Ninja on the Future of Entertainment- 2022 SXSW Conference and Festivals
Photo by Diego Donamaria / Getty Images for SXSW

Your dad’s favorite streamer, Ninja, will attempt his best Dick Clark impression (or do the kids only know Ryan Seacrest now?) and will host his own New Year’s Eve event that will stream on Twitch, YouTube, and TikTok. According to a report in Variety, the event, known as “Ninja’s NYE,” will feature appearances from other top streamers, giveaways, a Fortnite tournament, and a countdown to midnight.

The event is meant to appeal to Gen Z with promises that it’s not your parents’ New Year’s Eve ball drop. “Ditch your TV and come hang out with us,” reads the event’s website. “It’ll be more fun… we promise.”

Though Ninja was once the undisputed king of Twitch, he’s no longer pulling the viewership numbers he used to. According to Twitch…

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