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Meta will now let you stop Instagram from tracking you across the web

An image showing the “Your activities off Meta” feature within the Accounts Center
Image: Meta

Meta will now let you block Instagram from collecting your data across the apps and websites you visit. The company says that it’s expanding the ability to disable this kind of tracking to Instagram, allowing you to review which businesses are sharing information with Meta, disconnect specific activity, or clear the collected information.

You can now find this feature, called Activity Off-Meta Technologies, within the platform’s Accounts Center. It was previously only available for Facebook. Meta receives information from third-party websites that use its business tools, such as the Meta Pixel, which tracks users on the web and allows Meta to serve personalized ads on its platforms.

Image: Meta

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