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Netflix just axed its basic ad-free plan in the US and UK

An illustration of the Netflix logo.
Illustration by Nick Barclay / The Verge

After Netflix dropped its cheapest ad-free plan in Canada last month, it’s now doing the same in the US and UK, as first spotted by Cord Busters. Netflix’s support page in both countries states that the $9.99 (£6.99) / month basic plan is no longer available “for new or rejoining members.”

If you’re already subscribed to the basic plan, you can keep the subscription as long as you don’t cancel it or change plans. But if you were looking to downgrade your Netflix subscription to a cheaper ad-free plan, you’re out of luck. With this change, Netflix now only offers a $6.99 (£4.99) / month ad-supported tier, the $15.49 (£10.99) / month standard plan, and the $19.99 (£15.99) / month premium plan.

Image: Netflix


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