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Ford cuts F-150 Lightning prices, taking the cheapest model under $50,000

The F-150 Lightning on a gravel road
Image: Vjeran Pavic / The Verge

Ford announced price cuts for its F-150 Lightning truck that will reduce the listed price on some trims by almost $10,000. The company’s most affordable “Pro” trim is reduced from its previous MSRP of $59,974 to $49,995, and its highest “Platinum” with extended-range battery has dropped from $98,074 to $91,995.

The new prices aren’t the lowest the F-150 Lightning has been. At launch, the base Pro trim was announced at $40,000, but only a few were made at that price. And opting for an extended-range battery added $10,000 to the original $52,974 price of the XLT edition. Now, the same model’s MSRP starts at $69,995.

News of the price drops comes after we reported last month that many Ford F-150 Lightning reservation holders canceled their…

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